Organic Growth with Heart: Social Strategy That Builds Real Communities
In an age of paid impressions, I believe organic social still has the power to create genuine connection—and measurable impact. This section highlights how I’ve led community-first strategies that spark engagement, tell real stories, and grow loyal audiences from the ground up.
Take my work with South Grand in St. Louis: through intentional platform strategy across Instagram and TikTok, weekly “What to Do” campaigns, digital newsletters, and in-depth interviews with local residents and business owners, we grew their Instagram following by over 1,000% and increased engagement 82% year-over-year.
From giveaway collaborations to neighborhood spotlights, every piece of content was rooted in culture and community—crafted not just to go viral, but to be valuable.
South Grand on Social
A showcase of high-impact, community-driven content strategies—like the South Grand campaign—that turned local stories into major digital wins. Includes platform strategy, content samples (Reels, UGC, carousels), engagement tactics (giveaways, collabs, events), and measurable growth results, including a 1,000% follower increase and an 82% YOY engagement spike.
