Hi, I’m Hayley — a content strategist, digital storyteller, and community builder who turns great ideas into meaningful momentum.
Interviews
A conversation with pediatric public health researcher Sara Malone
A conversation with public health entrepreneur Joe Steensma
A conversation with pediatric HIV researcher Massy Mutumba
The Secret Potion of Potion 23
Gender Expression and Fashion
The Art of the Yarn
My Favorite Projects
To help bring awareness to the small but mighty neighborhood of South Grand business district, I coordinated and launched a monthly digital newspaper that features real interviews, photos, and news about the neighborhood for our followers. This account more than doubled since I began working on it.
Social Strategy
Paid Campaigns
Client Relationships
Influencer Partnerships
Photography
Graphic Design
Community Management
Implemented social strategy and content creation for Shape Magazine (among other national brands like Brides, InStyle, and Travel & Leisure) and connected small businesses in St. Louis with our platform.
Social Strategy
Paid Campaigns
Videography
Influencer partnerships
Editorial Copywriting
Community Management
While operating my own consulting business, I helped entrepreneurs grow their business on social media. Good-ish vintage, the only plus-size vintage shop in STL, opened their first brick and mortar shop after a year of working with me.
Social Strategy and Consulting
Styling and Photography
Logo Design
PR
Influencer Partnerships
Product Sales
Community Management
Client Relationships