The Reverie – Bridal vs. Corporate A/B Campaign

To support a major Q3 2025 booking push, The Reverie needed to identify which audience segment—bridal or corporate—would generate the highest return on paid social.

Goal: Drive venue bookings for Q3 2025
Strategy: Launched A/B campaigns across Meta using both image and video creatives tailored to bridal and corporate audiences. Targeting and creative were adjusted to test engagement, reach, and landing page conversions.
Results: Bridal-focused ads significantly outperformed corporate content, delivering:

• 25% higher reach (15,602 users reached)

• 50%+ more landing page views (493 total)

• Higher engagement with a 2.11% CTR vs. 1.84% for corporate

• Strong cost-efficiency with a $0.32 cost-per-landing-page-view across both audiences

This test not only clarified audience behavior but informed long-term paid strategy and messaging for future campaigns.