"The Strategic Anchor Behind Our Brick & Mortar Success"
“Hayley worked tirelessly to ensure our success and gave us the tools to be self-sufficient in managing our social presence. Their support, connections, and community were essential when we opened our storefront in early 2024.”
— Good-ish Vintage
From Scroll to Storefront: Social Strategy for STL’s First Plus-Size Vintage Boutique
When Good-ish Vintage set out to carve space for size-inclusive fashion in St. Louis, I partnered with them to build a brand presence that felt as bold and empowering as their mission. Over the course of a year, I provided full-spectrum social media consulting that transformed their digital following into a passionate, loyal customer base—ultimately helping them open their first brick-and-mortar storefront.
Services Provided:
Social strategy and consulting
Styling, photography, and art direction
Personal styling business development
Logo and visual brand identity design
PR and press outreach
Influencer collaborations
Product sales and promotional strategy
Community management
Client coaching and relationship building