Hi, I’m Hayley - I am a passionate Digital Content Manager and Strategist, Community Outreach Coordinator, Writer, Photographer and Small Business Marketer.

My Favorite Projects

To help bring awareness to the small but mighty neighborhood of South Grand business district, I coordinated and launched a monthly digital newspaper that features real interviews, photos, and news about the neighborhood for our followers. This account more than doubled since I began working on it.

  • Social Strategy

  • Paid Campaigns

  • Client Relationships

  • Influencer Partnerships

  • Photography

  • Graphic Design

  • Community Management

Implemented social strategy and content creation for Shape Magazine (among other national brands like Brides, InStyle, and Travel & Leisure) and connected small businesses in St. Louis with our platform.

  • Social Strategy

  • Paid Campaigns

  • Videography

  • Influencer partnerships

  • Editorial Copywriting

  • Community Management

While operating my own consulting business, I helped entrepreneurs grow their business on social media. Good-ish vintage, the only plus-size vintage shop in STL, opened their first brick and mortar shop after a year of working with me.

  • Social Strategy and Consulting

  • Styling and Photography

  • Logo Design

  • PR

  • Influencer Partnerships

  • Product Sales

  • Community Management

  • Client Relationships

A Lesson in Brand Excellence

Blueprint Coffee values their mission for excellence in coffee roasting. I work with their team to provide strategic digital community insight to bring their ideas to their audience in the digital space. On this account, I work with their farmers and sourcing experts to tell the stories of their land, their coffee plants, and how that translates to Blueprint Coffee’s audience in St. Louis. This helped them generate more than triple their previous year sales.